Who are we and what are we doing? For these projects, Open helps companies, institutions, and organizations figure out the answer to that question—and helps others understand it.
When the Bravo tv channel became part of NBC Universal, they had lots of fun shows that didn’t seem to have much in common. Bravo told us they needed a new look, but we gave them a feel, too. We energized the channel with an enthusiastic logo and an exuberant design system that celebrated creativity, diversity, and fun.
Lauren Zalaznick, Bravo president: “Open started by designing a mark that communicates the essence of Bravo: bold, buzzy, and elegant. And the total package design synthesizes Bravo’s mix of arts, culture, and entertainment with design elements that are sharply designed at the core, but with whimsical, organic flourishes.”
Naked Pizza started out as one takeout place called “World’s Healthiest Pizza.” After changing their name and getting a logo, they came to us for everything else. We developed the Naked Pizza cookbook, full of verbal and visual solutions for their ads, packaging, social media, store designs, website, and more.
Robbie Vitrano, co-founder, Naked Pizza: “Open walked into the buzz saw—with half-crazed founders and impatient investors all wanting to reboot the global influence of fast food as a platform to help instead of harm—and turned noise into signal. Done.”
When we first met our friends at New York Public Radio, they asked for something simple: a new color or typeface to freshen up the WNYC Radio logo. We helped them see that they needed more. We went on to develop a family of visual identities for WNYC, WQXR, the Greene Space, NJPR, and their parent company, NYPR.
Laura Walker, WNYC president: “We had turned to Open to refresh, not replace, our logo--until their solution reached out and grabbed me. Our logo celebrates the evolution of WNYC from radio to digital audio and extends an invitation to join the ‘New York conversation.’”