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Beat Culture products for the Whitney Museum of American Art
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Thinking Beat. In conjunction with the Beat Culture and the New America exhibition, we designed a line of products for the Whitney Museum store. Besides the usual t-shirts, mugs and mousepads, we created some things that celebrated the Beats in a more conceptual way. Tools for Modern Prose contains 30 pencils (with no erasers—Beats don't edit), each silkscreened with a line (example: "try never get drunk outside yr own house") from Jack Kerouac's "List of Essentials." Meanwhile, Beatnik Bob is a custom-made classic toy that parodies pop culture's reaction to the Beats.

what we did:
concept · writing · design ·
preparation · production

"It looks expensive, yet it's perfectly simple and in no way overdesigned." — I.D. Magazine
· Read Kerouac's List of Essentials.

see also:
· art:21
· Broadside
· clock