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art:21 identity, show packaging, & website
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Art for everyone. art:21 (Art in the Twenty-First Century) is the first national PBS program about contemporary American art and artists. For four seasons (so far), we've developed art:21's evolving visual identity and created its dynamic interstitial sequences. Open also produced animation and special effects with artists such as Laurie Anderson, Barbara Kruger, and Mel Chin. The art:21 website, developed in collaboration with Flat, includes lots of information about the series, the featured artists, and their work.

what we did:
strategy · concept · writing · design · preparation · production

press:
"Behind each understated half-minute opening, fifteen-second interstitial slot and closing sequence, lies discreet design sophistication." —Graphics International
extras:
· Watch the year 3 open (QT, 5.8 MB).
· Watch "Revival Field" (QT, 5 MB).
· Visit the art:21 website.

see also:
· AMMI
· ARTnews
· Yale