Smart, complex and meta. For Trio, a tv network all about popular culture, we created a changing tagline to go with their new logo (by design studio No.17) and (with the help of people like filmmaker Chris Wilcha and music supervisors Agoraphone) produced a total redesign, including the copy, design, animation, sound design and music. There were lots of IDs, menus that worked like a search engine, some surprisingly honest disclaimers and more. A new website and a huge style guide also kept us busy. As of 2007, Trio is no longer on cable, but it lives on the web as getTRIO.com.

what we did:
concept · writing · design ·
preparation · production