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aMedia identity
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Defining a community. aMagazine is the largest-circulation Asian-American lifestyle magazine. When aMagazine evolved into aMedia, we developed a new identity based on a symbol, described here by aMedia founder Jeff Yang: "We wanted to be a place where Asian Americans are 'figure, not ground.' The new logo celebrates this idea by turning the area around our a into a frame for the a-shaped space within." On the magazine, cover images always show through the symbol; the stationery system accomodates many formats and three aMedia offices.

what we did:
strategy · concept · design ·
preparation · production

"The new logo is simple, clean and versatile and will maintain a timeless sensibility as aesthetic trends shift."
—Jeff Yang, founder of aMedia
· Buy "Logo Design that Works,"
with a chapter on the aMedia project.

see also:
· ARTnews
· Good
· The Nation