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Planet Green logo & identity
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You live here. Launched in 2008 by Discovery Communications, Planet Green is the first and only 24-hour "eco-lifestyle entertainment network." On tv, online and on demand, Planet Green is dedicated to making green living mainstream. Our Planet Green logo is meant to be universal, urgent, powerful, and unexpected—and to say
all these things in a simple and direct way. Open developed a style guide (including rules for type, motion, and images) that helps the logo live everywhere it needs to and spread ideas that "enlighten, empower, and entertain."

what we did:
concept · design

"We chose the simplicity of the logo designed by Open because it brought the optimism and attitude of Planet Green to life." —Eileen O'Neill, president, Planet Green

· Find out more about Planet Green.
· Hear Tom Green on our logo.
· Check out the on-air packaging.

see also:
· EarthAction
· logos
· Trio