That's a lot of records. The goal of the ARChive of Contemporary Music (known as the ARC) is to collect two copies of every recording since 1950. So far they have acquired over a million records and CDs. The logo we created for the ARC refers to sound waves, to their nickname, and to the various formats of recorded music (it also spins). Their website includes a system of symbols for the various sections and was designed to feature album covers. And for their tenth anniversary announcement, we used a shelf of LPs as a bar graph charting the ARC's history.

what we did:
concept · design · preparation · production