Making uncool cool. So
Five Minutes Ago is an MTV series about things (like
razor scooters, Puff Daddy, or the dot com economy) that have
recently gone out of style. The show makes fun of things which
are no longer cool, so we had to figure out a way for the show
itself to not become uncool (at least not right away). So we created
a family of funny
and/or ironic
charts and graphs
that plot the subjective criteria of trendiness in seemingly objective
and un-trendy ways.
what we did:
concept · writing · design ·
preparation · production
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