Questions and answers. PWC Consulting was in the process of being spun off from accounting firm Price Waterhouse Coopers (they've since been sold to IBM) when their agency Hill Holiday came to us for some new ideas. Working with writer Peter Wegner, we invented a publication called ? that exemplified a creative strategy based on the questions of business—and life. Meanwhile, we worked within established PWC graphic standards to create ad campaigns that talked about questions in practical, intellectual and emotional ways.

what we did:
strategy · concept · writing · design