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TIAA-CREF identity & advertising proposal
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Stand up. Founded in 1918 by the Carnegie Foundation, TIAA-CREF is a non-profit financial services company that runs the leading pension fund for people in education. When their ad agency Ogilvy & Mather came to us to develop a new identity for their client, we were inspired by their new tagline to develop a logo that works in 3-d and a dimensional visual language for their magazine and newspaper ads that communicates TIAA-CREF's reputation for being both smart and ethical.

what we did:
concept · design

extra:
· Find out more about TIAA-CREF.

see also:
· Folkways at 50
· PwC Consulting