Folk music, poetry and politics. Radio engineer Moses Asch started Folkways Records in 1948 to document "the world of sound." He released 2,168 LPs of music, spoken word and sound effects. Thirty-nine years later, the Smithsonian acquired Folkways—on the condition that they keep every album in print, forever. In 1998, Smithsonian Folkways Recordings celebrated the 50th anniversary of Folkways' founding. We were proud to create this special identity system for the occasion, including a poster, t-shirt, and various printed materials.

what we did:
concept · design · preparation