Symbolism. An identity system helps an organization express what it's about through everything it says and everything it does. And the logo is the signature at the heart of any identity system. The logos we've designed include Architecture Research Office (that one is always changing), Bravo, HDLC architectural lighting, Houghton Mifflin Interactive, The League of American Theatres & Producers, mediarights.org, and Bar Marmont in Hollywood. We've also proposed logos for the Standard hotel chain, Coca-Cola's Olympic sponsorship program, and the Neighborhood Economic Development Advocacy Project.

what we did:
strategy · concept · design