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360 identity, packaging, & advertising proposal
1 · 2 · 3 · 4

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360 is all around you. When the Los Angeles office of ad agency BBDO asked us to design a new brand of (lemon-lime with caffeine) soda they were developing with Pepsi, we proposed that we come up with a whole new name and identity for it. Intended to appeal to young people, the identity is based on the idea of ambient electronic music. 360 treats the product as an environment, with a logo that's really an infinite pattern, print ads that combine that pattern with photos of places, a really short tagline ("go"), and tv spots that spin 360° and never stop.

what we did:
strategy · concept · writing · design · preparation · production

· Watch "Bodega" (QT, 3.3 MB).
· Check out our 360 playlist.

see also:
· Coke Olympics
· Look-Look