Finding out what's cool. Founded by "coolhunter" DeeDee Gordon and strategic planner Sharon Lee, Look-Look researches trends in youth culture by interacting with a network of correspondents around the world. We developed the Look-Look visual identity, including their logo and stationery system, which can be customized by sticking one of a set of brightly-colored stickers (full of fake badly-translated English phrases we came up with) in the designated area on a letterhead, business card or envelope.

what we did:
concept · writing · design ·
preparation · production