German engineering. Fennel Technologies makes the parts of cars that people interact with the most: instrument panels, controls, door handles, etc. We created a flexible tagline that helps communicate this idea to car designers (their main customers) and developed a brochure that celebrates driving and features both the emotional and practical sides of their work. Our design for the Fennel website is based on an open structure that encourages easy access to information about the company's people, process and products.
what we did:
strategy · concept · writing · design