It's Miller Time. When ad agency Ogilvy & Mather called us about this project, we had never designed beer packaging before—but we couldn't wait to get started. The (never-produced) result was a series of bottles and cans that mixed Ogilvy's Miller Brewing Company identity with the idiosyncratic imagery of three different beers: High Life (labels and cans), Lite (labels and cans) and Genuine Draft (labels and cans).
what we did:
concept · design · preparation