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Miller packaging redesign proposal
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It's Miller Time. When ad agency Ogilvy & Mather called us about this project, we had never designed beer packaging before—but we couldn't wait to get started. The (never-produced) result was a series of bottles and cans that mixed Ogilvy's Miller Brewing Company identity with the idiosyncratic imagery of three different beers: High Life (labels and cans), Lite (labels and cans) and Genuine Draft (labels and cans).

what we did:
concept · design · preparation

extra:
·
Find out more about the Miller Brewing Company.

see also:
·
360
·
Coke Japan
· Coke Olympics