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So Five Minutes Ago show packaging
1 · 2 · 3 · 4

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Making uncool cool. So Five Minutes Ago is an MTV series about things (like razor scooters, Puff Daddy, or the dot com economy) that have recently gone out of style. The show makes fun of things which are no longer cool, so we had to figure out a way for the show itself to not become uncool (at least not right away). So we created a family of funny and/or ironic charts and graphs that plot the subjective criteria of trendiness in seemingly objective and un-trendy ways.

what we did:
concept · writing · design ·
preparation · production

· AIGA 365 Design for Film and Television 2002
· Art Directors Club Distinctive Merit 2002

· Watch the show open and bumpers
(QT, 1.8 MB).

see also:
· Look-Look
· MTV Places
· Trio