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Watching tv all night long. When Nick at Nite asked us
to come up with some ideas for their on-air design, we (with Chip
Wass) went ahead and re-did the whole network, including network
IDs, show
IDs, menus
and promos. Every part of the redesign is built from
an identity system we developed which surrounded the existing
logo with a new (blue) color palette, custom textures, images
and words from the shows, illustrations of Nick at Nite viewers,
and just one typeface. We also designed and produced a nice metal
press
kit and special stationery
to go with it.
what we did:
strategy · concept · writing · design ·
preparation · production
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