360 is all around you. When the Los Angeles office of
ad agency BBDO asked us to design a new brand of (lemon-lime with
caffeine) soda they were developing with Pepsi, we proposed that
we come up with a whole new name and identity for it. Intended
to appeal to young people, the identity is based on the idea of
ambient electronic music. 360 treats the product
as an environment, with a logo
that's really an infinite pattern, print
ads that combine that pattern with photos of places,
a really short tagline ("go"), and tv
spots that spin 360° and never stop.
what we did:
strategy · concept · writing · design ·
preparation · production
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