A whole year on a postcard. As a non-profit corporation, the AIGA has to publish an annual report that includes a financial statement, a summary of programs and a letter from the president. Rather than spend a lot of money on a fancy book, we made this postcard, which includes all the required information (plus some jokes) in just 5 by 7 inches of chipboard. On the back, the recipient's name and address is part of a message that encourages him/her to stay involved with AIGA.

what we did:
strategy · concept · design · writing · preparation