The road to the Olympics. The Journey campaign, developed in collaboration with ad agency Wieden + Kennedy, documented the preparations in and around Atlanta leading up to the 1996 Olympics. Believe it or not, none of the situations were set up—and there was no product placement (there's already a lot of Coke in Atlanta). The outdoor ads were shot by photojournalist Mark Peterson, and the split-screen television spots were directed by Michael Apted, shot by Maryse Alberti, and edited by Paul Norling.

what we did:
concept · writing · design ·
preparation